The ONLY national non-profit organization for professional pet sitters.

2018 Forum Schedule

NAPPS 2018 Education & Networking Forum

Wednesday, April 18, 2018

8:00 am – 8:30 am


8:30 am – 8:45 am

President’s Message

8:45 am – 9:45 am 

Speaker: Kathy Gruver, Alternative Medicine Cabinet

An inspirational talk on the power of animals and the lessons they can teach us. Touching, humorous and motivating, this session will encourage and enliven all who attend. Personal tales of how animals make the difference and how they teach us lessons of presence, perseverance and power.

10:00 am – 11:00 am 

PAWsitive Communication for a Winning Team!  
Speaker: Sandy Weaver, Center for Workplace Happiness 
Words can boost morale, productivity and the bottom line. Or words can break the spirit of even the best employee. When effective communication is the focus, many issues in the business melt away. Sure, communication is important, but the right way to communicate is vital to the success of a business. In this fun, interactive workshop, attendees will use five different exercises to drive home the importance of pawsitive communication on their teams, and can use the exercises in their business to build camaraderie and to boost morale, productivity and the bottom line.

Your people will learn to…

  • Value their co-workers’ contributions
  • Value their own contributions
  • Understand their own worth in your business and in life

11:15 am – 12:15 pm

Who Is Your Ideal Client / Effective Client Screening Techniques 
Speaker: Cindy Vet, Pet Pro Mentoring   

How do you identify your Ideal Client? Why is it so important to know who they are? From business development, to marketing, to screening potential new clients before the Meet and Greet, it is essential to know who you are looking for as a client. It's all in the details!

12:15 pm – 1:45 pm

Lunch / Networking / Exhibitor Time

1:45 pm – 2:45 pm

Technology is the Cure for Burnout: Let Tech Work for You
Speaker: Britt Alwerud, Handlr   

Britt Alwerud breaks down tech into “byte” sized pieces so that you can tackle your biggest business hurdles. If you’re scared to bring on more business because it means more work for you, this is the definition of burnout. You need tech and scalable solutions to minimize your stress. Let tech work for you so that you can confidently scale your business. Britt will share her favorite business apps and show you how you can save yourself no less than 20 hours per month by putting your business operations on autopilot. 

3:00 pm – 4:00 pm

Boost Your Business with Facebook Live!
Hear how others are using Facebook Live, and how you can use it to connect with current and potential clients to grow your business. Learn how to use your live videos to generate content for other social platforms, and get a list of tools to help streamline your efforts.

4:15 pm – 5:15 pm

Fur Covered Wisdom 

Fur Covered Wisdom: The art of chasing your dreams, keeping your eye on the ball, and making time for play to create a powerful legacy and fetch a happier, simpler life...inspired by Dog.

6:00 pm – 8:00 pm

Networking Reception

Thursday, April 19, 2018

8:00 am – 8:30 am

Networking / Exhibitor Time

8:30 am – 9:30 am

One Paw in Front of the Other ~ How to Separate Yourself 
Speaker: Jamie Migdal, FetchFind

There are endless opportunities which exist for you in the $70B pet industry. Are you thinking about tomorrow? How will you continue to grow, not only in your current role as a pet sitter but as a professional in our ever-changing industry? Join Jamie Migdal, CPDT-KA and founder of four pet care businesses as she offers innovative suggestions, approaches, and tactics to challenge you to look at your future path and what you can be doing today to prepare.

9:45 am – 10:15 am 

Saving for Retirement 
Speaker: Gary Reed, Reed Financial Group 

Gary will provide the various options of setting up retirement plans for the individual owner, or for companies with multiple employees.

10:30 am – 11:30 am

Avoiding Legal Landmines
Speaker: Lily McNulty, Laner Muchin, Ltd. 

ICs vs Employees - the risks of having ICs, federal laws regarding ICs, etc. Also, I will be happy to discuss anything Employment Law related ~ timekeeping, breaks, etc. What questions do you have? 

11:30 am – 12:30 pm

For this presentation, David will give a Risk Management overview of the various insurance coverages all Professional Pet Sitters should consider, to include actual claims examples from the BIC claims vault. In addition, he will discuss primary differences between the Napps Liability & Bonding policies versus other policies available on the market today, and answer all those insurance questions every Professional Pet Sitter wants to know. 

12:30 pm – 2:00 pm

Lunch / Networking / Exhibitor Time

2:00 pm – 2:30 pm

NAPPS: What’s In It for You? 

2:45 pm – 3:45 pm 

Wild Health Nutrition 
Speaker: Barbara Royal, DVM 

In-Practice Nutrition 
How addressing species-appropriate nutrition and treats in medical practice can help not only improve patient outcomes, but also increase relaxed in-hospital animal-human interactions, increase client satisfaction and loyalty, improve compliance and increase return visits, decrease stress and increase job satisfaction for vets and staff. How to incorporate nutrition into office visits and create a healthy situation for all bottom lines.

Managing the Overweight and Underweight Pet - 
Practical hints and answers to medical concerns in dealing with pets that are not at their optimal weight. What is a scavenger? Should pets be allowed to free feed? How to remedy conditions for animals that are overfed but have poor nutrition. The top 8 tips for dog weight loss and the top 8 tips for cat weight loss. Unexpected conditions affected by weight. How did we create an epidemic of overweight animals? How fast can a dog or cat lose or gain weight? We will answer these questions and probably more, in this informal lunchtime chat.

Medical Concerns and Assessment of Currently Available Treats, Chews & Toys 
What medical problems are associated with treats, chews and toys? How to assess safety, sourcing, function and content in treats. Practical advice on using (or avoiding) treats to help manage weight, health and dental condition. Best and healthiest ingredients, additions, and feeding tip to entice appetite. Treats/chews to avoid. How to make healthy treats/pill pockets for pets.

4:00 pm – 5:00 pm

Google My Business: Your Site’s Best Friend 
Speaker: Amy Mattison Toman, Pet Sitter SEO 

Google My Business listings are the most important tool for promoting your website. This presentation will explain what GMB listings are, how Google uses them, and how to optimize your listing to fly to the top of search results.

Friday, April 20, 2018

8:00 am – 8:30 am 

Networking / Exhibitor Time

8:30 am – 9:30 am 

Enter at Your Own Risk  
Speaker: Bryan Bailey, Taming the Wild

Canine aggression is real, and men, women, and children are subjected to its devastating effect in this country on a daily basis. A severe lack of proper education about the actual causes of canine aggression and how to avoid it, are to blame. However, dogs are not part of the human race and do not possess human cognition and all that comes with it, i.e., morality, counterfactual conditioning, theory of mind, language, and a capacity for toolmaking, just to name a few, so, their behavior will always be governed by natural mechanisms that manipulate the behavior of canines and not humans. When dogs attack, they do so for competitive, territorial, or self-defense reasons. As a pet sitter, you could easily be confronted with any of these causes or all three simultaneously. If an attack occurs, it will happen within seconds, and escape from harm requires a lightning-fast, but accurate, assessment of the type of aggression you are dealing with and the immediate implementation of the correct action(s) on your part to avoid it.

9:45 am – 10:45 am

How to Beat Your Competition and Win Customers with SEO  
John Curtis, Walk and Sit 
Learn how to make SEO a strategic marketing initiative that produces long-term results for your business. Walk away from this session armed with SEO fundamentals. Investing in SEO leads to more free traffic to your website and business listings while your competitors are forced to pay to be visible to prospective customers.

11:00 am – 12:00 pm

10 Steps to a Successful Social Marketing and Advertising Campaign 
Speaker: Cindy Baccus, Outta the Box Marketing 

Discover 10 steps to running an effective influencer social marketing campaign. We will break the process down into ten, manageable steps to help you navigate the complexities and avoid some of the common pitfalls associated with influencer marketing campaigns. Learn how paid advertising campaigns can help boost sales and improve your bottom line. 

12:15 pm – 12:30 pm 

Closing Remarks

*Program speakers and times are subject to change*