The pet care industry is booming, and new businesses are popping up every day. While it’s great to see so much love for our furry friends, it also means the market is more crowded than ever—which can make standing out feel like a challenge.

That’s why I wanted to share five of my favorite creative marketing ideas that I’ve seen (and loved!) over the years. Whether you're just starting out or looking to refresh your strategy, I hope these ideas spark some inspiration and help bring more eyes to your business.

1. Goody Bags at Local Markets & Fairs

Set up a table or simply walk around local markets, fairs, or community events with treat bags to hand out. Fill them with goodies like pet-friendly cookies, poop bags, your business card, and maybe a little branded swag like a pen or magnet. It’s a simple way to connect with local pet parents and support fellow small businesses at the same time!

2. Partner with Local Businesses (Especially Creative Ones!)

Look for local businesses that serve a similar audience—like pet-friendly cafés, groomers, or even photographers. One of my all-time favorite collaborations ideas is partnering with a local photographer and offering pet + "paw-rent" mini sessions. It’s a win-win: you both promote the event, meet new potential clients, and get ongoing exposure as clients share their photos online (with you tagged, of course!).

3. Host a Social Media Giveaway

Let’s be honest—people love free stuff. Running a giveaway on Instagram or Facebook is a great way to increase engagement and grow your audience. Ask people to like, follow, comment, and share the post to enter. Whether you’re offering branded merch, free services, or a gift basket, giveaways are an easy and fun way to get your name out there.

4. Use Car Magnets for Local Visibility

This one’s simple but surprisingly effective. Adding a branded car magnet is a great way to get noticed in the neighborhoods you serve. I’ve personally gotten more local inquiries just from people seeing my car during walks since adding the magnets. (One person recently even approached me at a red light asking for a card—not recommended, but it shows it works!)

Order your Proud NAPPS Member magnet today. 

5. Branded Stickers = Free, Fun Marketing

Stickers are everywhere—on water bottles, laptops, notebooks, cars, and more. Why not get in on the trend? Design a few cute, branded stickers and leave them at local cafés, pet shops, or libraries. People get a fun freebie, and your brand gets out into the world!

What’s Worked for You?

Have you tried any of these marketing ideas? Or do you have some creative strategies of your own that have worked wonders? I’d love to hear what’s helped you grow your pet care business—and who knows, your idea might inspire someone else too!

Devon

Devon’s Pet Care Co.

Dover, New Hampshire

devonspetcareco.com