Happy New Year and Welcome 2025! January is often the time many people make resolutions and set goals for the year ahead. For pet care professionals, this is an ideal opportunity to reflect and plan for success. How can you set goals for your business that are both measurable and attainable? Let’s dive in.

• Reflect on the Past Year

The first step is to evaluate the previous year. Did you set goals last year? Did you meet them? Take a hard look at last year’s strategies—what worked, what didn’t, and why. This reflection will provide valuable insights to help you formulate an effective plan for the new year.

• Create a Roadmap

Whether your goals are financial, operational, focused on growth, or centered around education, it’s crucial to start with a “roadmap.” Picture where you want to be by the end of the year and then plan backward. What steps will it take to reach that destination? Break these down into actionable steps with specific deadlines in mind. Rather than shooting at a large target which may feel overwhelming, break your goal(s) down into smaller, more manageable pieces.

• Set Time Frames

Establish a reasonable timeframe for each of your goals—monthly or quarterly works well. Write them down where you can see them regularly, not just in your mind or tucked away in a drawer. A visual reminder will help keep you focused and motivated! Data gathering can be instrumental in tracking your progress along the way; it will help you understand what’s working and what needs adjustment.

• Be Flexible and Adaptable

As you work towards your goals, remember that it’s perfectly acceptable, even wise, to pivot if something isn’t going as planned. Data collection leads to informed decisions, and even if you don’t hit every target, the learning process is invaluable. Embrace the journey as a chance to grow, rather than viewing missed targets as failures.

• Seek Support and Accountability

Don’t hesitate to share your goals with others and reach out for guidance when needed. Networking with colleagues or friends in the pet care industry, or even other small business owners can provide fresh perspectives, new ideas and encouragement. Consider working with a coach who has experience navigating similar challenges. Having a support system can significantly enhance your motivation and accountability. There are many experts in various areas, and it is smart to take advantage of different webinars offered throughout the year.

• Check-In and Adjust

Regularly check in on your progress. Are you on track, or do adjustments need to be made? Be open to shifting targets based on what seems to be effective and what isn’t. Success isn’t a straight line; it often involves navigating twists and turns along the way.

Setting goals for the new year is an empowering process that can lead to significant growth for your pet care business. By reflecting on the past, creating a clear roadmap, setting achievable time frames, being adaptable, seeking support, and regularly checking in on your progress, you’ll be well-equipped to make this year your best one yet. Here’s to a successful and fulfilling year ahead—let’s make it a great one for our furry companions! Happy 2025!


Cherie Van Zile
Wags Walks n Whiskers LLC
Owner/Founder, Est. 2018