Why Is Link Building Important for Pet Care Businesses? 

Source: Image bykatemangostar  on Freepik

There are thousands of pet sitters in the US alone, yet not all are getting the same volume of business. If you own a pet website, you might wonder why some seem to get all the love while others struggle to get a couple of visits a month. And clearly, this has little to do with design or colors. The thing is that Google has its own search algorithm to determine what sources are credible and high-quality. A strong backlink profile is one of the main factors used when ranking web pages. And we all know that the top-ranking pages are the ones that get most of the traffic. 

While it is true that the more backlinks we have, the more traffic we can get, it is more complex than cranking out a new blog post and hoping others notice. If it were that easy, over 66% of pages that do not have backlinks wouldn't be struggling. This article will explore why link building is vital for pet websites and how you can boost your backlink profile to grow your business. 

What Are the Link-Building Benefits for Pet Websites?

Let’s face it. Link building is not just something for fancy big corporations anymore. In fact, any website that wants the spotlight on them needs to invest in earning organic links from relevant sites. Take a look at this stat. For years now, the top sites on Google search engine result pages have over 3x more backlinks than the others. That’s why getting links is crucial for boosting visibility. So, how exactly does this work? Let’s chew on that for a bit.

If several web pages link to content on your site, the Google algorithm interprets this as a sign that you must be an authority on that topic. So when people search for that specific subject or keyphrase, you appear at the top as the most reliable. Still, building a high-quality backlink profile to rank higher can take years. That’s why one of the best things pet websites can do is create content for relevant blogs that accept guest posts. One of the features they offer is establishing industry leadership, increasing credibility, and improving brand awareness through the links you get. It is especially effective if you collaborate with reputable sites in your niche. Add helpful content to the mix, and you will definitely see results. 

Pet Sitter SEO: How Do Keywords Help Boost Business?

Many think that pet-sitter SEO isn’t something for them. Before, doing this business seemed pretty straightforward: putting up flyers, making social media posts, and just waiting for the calls to come in. Except this can barely help you these days. The bare minimum you need today is an SEO-friendly website, active social media, and the strong knowledge to get noticed. With the pet sitter industry getting even more competitive, you have to stand out for your target audience to notice you. This is where SEO tactics come into play.

The first step every SEO expert recommends is doing keyword research. This helps you understand what your potential clients can search for. This gives you an impression of the search intent of your audience. When you have this information, you can write relevant content for your blog section. This way, your pet-sitter SEO efforts can bring the best possible results. 

4 Ways to Do Effective Organic Link-Building for Your Pet Website

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Effective organic link-building can give impressive results, like millions of visits and improved click-through rates. On the other hand, not knowing what to do can turn it into a waste of money and time. So, here is what you must do to make it work.

#1 Share Insights About Your Industry

There are many ways to attract more dog walk customers, and knowing how to boost your backlinks profile can catapult your business to greater heights. How? Well, people love learning cool new facts, and they love pets too. All pet website owners can tap into this by creating infographics, case studies, and statistics about their jobs and industry. 

Most blogs are also looking for this information, and if you share them first, chances are that others will have to reference your articles. Even short blogs like 15 cool facts about Pet Care Businesses can have a prime link juice potential if you take the time to do thorough research and present the facts in an appealing way.

#2 Guest Blogging

So we touched on guest blogging earlier, but let’s shed more light on how to go about it since it works. The idea is pretty simple, but the execution may be quite challenging. The first task is to find a quality website for your guest blog with a high domain authority and a credible name in your industry. Only this way you can increase your SEO rankings and boost your marketing efforts. Finding a suitable page shouldn’t be too complicated since the pet industry is quite popular. But then comes the hard part, convincing the website owner to publish your article. 

This might require lots of pitches, but it is worth every effort. If you are consistent, there's no doubt you’ll get your publication sooner rather than later.  Besides, guest blogging is an effective way to keep your networking funnel active.

#3 Help a Reporter Out (HARO)

Help a Reporter Out (HARO) is a time-proven method for quality link-building. And the best part is that it works for any industry. As for pet websites, the platform offers great potential because journalists need professional sources and expert opinions. The idea is to search for the appropriate topics in your niche that you know about and contribute by responding to emails from journalists. Ensure you provide only accurate and verifiable info. And don’t try to respond to the questions you aren’t sure about because it can only hurt your company’s reputation.

#4 Track Your Performance

Here's the thing about link-building for pet websites and SEO tactics in general. You need to be flexible to keep up with all the changes in the industry. You should track your website’s performance and adjust if something isn’t working. This could mean changing the link-building techniques you use, trying new approaches, or optimizing your website through technical SEO. Besides, you can follow the recommendation from nealschaffer.com and concentrate on the link-building process instead of just the end result. Simply chasing links isn’t enough. Try to build relationships with your audience and other websites in your niche. In addition, share high-quality content to provide more value to your readers. 

Conclusion 

Organic link-building for pet websites might be more complicated than what most other industries deal with. Still, the basics, like keyword research and crafting valuable content, can make a great impact, especially for pet sitter SEO. You can start by focusing on collaborating with relevant sites to earn quality links. And if you apply the steps in this post, you can expect more organic site visits leading to more customers.