Your business deserves recognition.

Get the most of your marketing efforts.



The NAPPS Branding & Media Kit will help you

 •identify your target customers 

• send a consistent message

• identify the right social media platform for your business 

Take advantage of this invaluable pdf resource for pet professionals.

Table of Contents

Marketing Plan

Company (SWOT) analysis

Client segmentation

Competition analysis

Branding Kit

What to include in your branding kit

Brand Colors & Fonts

Messaging

Mood & Personality

Media Kit

Spokesperson guide

Key talking points

Being prepared for a press interview

Social Media

What to Post on Social Media Platforms

What to Know About Algorithms

Content Ideas

Social Media Tips & Tricks

SEO

Blog Posts

Website